In the Sunday Magazine, Ruth Devine recently published an article entitle How to make people listen. In 6 steps she expertly described how to "speak up and make yourself (and your needs) heard."
We were certainly inspired, especially by point 1.
Understand your audience
People won't listen unless they believe there's something in it for them. "Assume they are, at best, indifferent to you, and at worst , hostile and hungry even ravenous," advises Sydney sales guru Ciaran McGuigan. "Then overcome that by understanding who they are and what they're concerned about."
We think that you, the audience of this spectacular new performance work to premier in May, may be a bunch of lovely souls concerned about the world, love and chocolate - just as we are.
If this is so, please raise your hand and wait for a family size block of Cadbury to fall from above.
Lovely.
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